WE MAKE THE FARMERS,
100+ YEARS OLD
Colombian farmers are failing to adapt. For some, the dip and risks are too high to even consider changing their ways, for others, having a great product isn’t enough. The lack of proper facilities or education isn’t allowing them to take their farm off the ground. Their only choice? Survival.
By using a 100 years old commercialization methods, Colombian farmers are barely getting paid and have no control over the price. Everything relies on the stock market that is extremely unreliable due to heavily industrialized producers like Brazil.
Their first specialty crops take up to 36 months of extreme hard work to be ready for harvest. The weather, the temperature, the altitude, the water, the ground… everything needs to work in harmony to guarantee a specialty crop. But it doesn’t stop here; a suited processing center is critical to conserve the quality of the beans. Hand select, ferment, peel, dry, pack and transport, all this needs to be done perfectly. One old coffee bean stuck in the process could affect a whole crop.
Considering specialty coffee being uncertain of the price, with more chances to not succeed would clearly be irrational, they still need to survive.
Progeny was founded in California by Maria Palacio, a 5th generation Colombian coffee farmer, to serve as a distribution platform with the mission to empower coffee farmers and take them out of poverty. In 2012, she partnered with John Trabelsi a Design and Brand specialist, and by using Design Thinking methods they've come up with a solution that will certify a fix price doubling the farmer’s income while still getting an extremely competitive price to the end consumer. The secret? PROGENY U + PROGENY.
PROGENY partnered with an association founded by Roberto Alberto Pelaez, a passionate and successful farmer that is devoted to make the life of his peers better. There born PGU.
With an accumulated knowledge based, PGU provides teaching to farmers, a processing center and exportation so that PROGENY can focus on the distribution.
We are building a solution that is going to impact the Colombian farming economy, through innovative processes and forward thinking technologies. We are hoping to help as many of the 5000+ Colombian coffee farms that are today struggling and change an industry, and a Country, forever.