Juan Felipe Restrepo is a third-generation coffee farmer, and with his father they set out to understand and innovate on how people consume their coffee around the world. He studied to gain more knowledge about coffee beyond his own education to understand deeply how to taste and develop the notes we find in specialty coffee today. He learned the craft of barista, roasting, and grading coffee and especially what needs to be done to enhance the flavor notes.

"By pushing the boundaries of coffee production, we can finally give farmers a chance to live well from their work."

Juan Felipe has truly pushed the boundaries of how coffee is perceived in Colombia, and all around the world. They have challenged the Coffee Growers Federation of Colombia in the fact that you can turn traditional Colombian coffee varieties into specialty coffee. Not only did they want a better cup of coffee for the consumer, but working along with Progeny Coffee, they aimed for a positive social and economic impact on coffee farmers. If Colombian coffee farmers could follow a step-by-step process to turn traditional Colombian coffee beans into specialty coffee that would enhance the profile of the coffee and make it more desirable, it could in fact increase their profits. Juan Felipe has found new ways to accelerate the fermentation process so coffee farmers can produce more in order to gain more as well without sacrificing quality, quite the opposite.